A seasonal account with no reliable data. This is the journey from the “black hole” to profitable sales all year round.
Spending without knowing whether you’re winning or losing.
We inherited an account that was a “black hole”. The sales data wasn’t real (duplicates) and the website had technical errors. The client was spending budget in a seasonal market without knowing whether they were making or losing money.
- ✕Duplicated conversions
- ✕Technical errors on the website
- ✕Seasonal market with no control
Fixing the “data pipeline”.
Our team didn’t just optimize ads. We fixed the “data pipeline” so Google could tell a real sale from a curious click, teaching the algorithm to look for high-value customers.
Rescue Methodology
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01Data
Full Clean-up
We fixed the duplicated conversions and repaired technical errors on the website.
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02Focus
Profitability
We removed generic services and put the whole budget on high-margin products.
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03Control
Demand Management
We adjusted the campaigns to the installers’ real capacity to avoid overload.
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04Scale
New Campaigns and Channels
With the system stable, we launched new campaigns on channels not yet exploited in the sector, which made the ads even more profitable.
More real customers, lower cost and a higher ticket.
“The service has been impeccable and from day one you could tell they knew what they were talking about. They’ve been a constant support in our marketing campaigns and I think the results speak for themselves.”
Certified Experts
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