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Case Study: Real Estate Sector

From relying on word of mouth to a Predictable Sales System.

How Araico Assessors validated a new lead-generation channel and achieved a 10x return by overcoming digital skepticism.

Client
Araico Assessors
Sector
Real estate
Services
Google Ads · Landing Page
araico.online
Full screenshot of araico.online (hero)
10x
Return
(ROAS)
Araico Assessors logo

A real estate consultancy that had always grown through referrals. This is the journey from distrust of digital to a channel that returns ten euros for every euro invested.

01 The Challenge

A healthy business, but with no control over its own growth.

Araico faced significant skepticism toward digital after bad previous experiences. Their business depended 100% on referrals, with no control over its growth.

Client sources · Before
Referrals / word of mouth100%
Depends on who recommends you
Digital channel0%
Risk
Bad previous experiences with digital
Goal
Validate a new lead-generation channel
Photo of the strategy team
Strategy & Data
02 The Human Team

We’re not an algorithm.

Our strategy team designed a “Quality over Quantity” system, connecting offline sales data with Google to train the algorithm.

Offline sales → Google Ads → Quality leads
03 Assets

Landing Pages

We validate the digital assets before investing.

https://araico.online
Desktop screenshot of araico.online (full page or value section)
Mobile screenshot of araico.online
Detail: value proposition
Value proposition
Detail: trust signals
Trust
Detail: form / call
Lead capture
04 How we did it

6-Step Methodology

From economic viability to scale, each phase is validated before moving on to the next.

  1. 00
    Analysis

    Economic Viability

    We shifted the investment from “volume” to “profitability”.

  2. 01
    Assets

    Landing Pages

    We validate the digital assets before investing.

  3. 02
    Tracking

    ROI Traceability

    Offline attribution to connect sales with keywords.

  4. 03
    Management

    AI + Human

    AI for bidding and human oversight for strategy.

  5. 04
    Feedback

    Synchronization

    Direct loop with the sales team.

  6. 05
    Scale

    Growth

    We only scale campaigns with positive profitability.

05 Results

A lead costs €200. A commission brings in €2,000.

10x
Return (ROAS)
€200
Cost per Lead
€2K
Average Commission
Investment / return ratio
Investment
1
Return
10
“
“The AdViral team has always been one step ahead. They’ve done all the work needed for my real estate agency to capture quality leads online, making a real difference to our revenue.”
Daniel Araico
Daniel Araico
CEO, Araico Assessors
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